OUR STORY

Silver Cross designs baby products which are both beautiful and innovative. Our unrivaled experience, plus an uncompromising approach to quality, have helped us become a renowned global nursery brand loved and trusted by millions of parents worldwide.

The Early years

Our story began in England, in 1877 when our founder developed his original baby carriage. This revolutionary idea changed parents' lives forever, allowing them to transport their children in comfort and safety wherever they needed to go.

Royal Connection

This design went on to become a favorite of the British Royal Family, a connection which continues today.

Generation to generation

We have spent more than a century dedicated to the finest quality and the highest standards of craftsmanship. It's a commitment that's made our reputation and is the reason why Silver Cross has been trusted from one generation to the next over so many years. For many parents, grandparents and great-grandparents, we've always been part of the family.

British design and manufacturing

Our story started with a moment of inspiration and continues with an unwavering commitment to design and innovation. Founded on our love of high-quality craftsmanship, we continue to develop new technologies and seek out new materials. Day by day, we're inspired by great ideas and a desire to create beautiful products that meet the demands of modern family life.

Designed for baby comfort

Since our first patented baby carriage in 1877, we have been obsessed with baby comfort and safety. And it's not just prams, we also create beautiful nursery furniture and accessories.

Multi award winning

Our commitment to quality and innovation continues throughout the current award-winning range of prams, pushchairs and nursery furniture. Key to every product is high-quality craftsmanship, with every detail carefully nurtured and only the finest materials used It’s a commitment that’s made our reputation and the reason Silver Cross has been trusted from one generation to the next over so many years. Day by day we’re inspired by great ideas and a desire to create beautiful products that meet the demands of modern family life. Our long heritage shapes our future and our mission is to be loved by parents and babies alike.

Our story continues

Our dedication to quality and British craftsmanship has truly stood the test of time and ensured over 10 million happy babies have ridden in our state-of-the-art prams. Our heritage is a reminder of the qualities required to ensure we meet the growing needs of parents and their babies worldwide, then, now and into the future.

EXTRA

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CELEBRATING OVER 140 YEARS

To commemorate our 140th anniversary, Silver Cross have exclusively created 140 limited edition luxury Balmoral prams. Each hand crafted piece features an individually unique numbered plaque.

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